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Experience

Major Skills

  • Key Account Management
  • Product Roadmap Development
  • Go-to-Market Strategy Development
  • Data-Driven Insights & KPI Monitoring
  • Marketing segmentation and channeling
  • Supplier Control and Quality Management
  • Product and Process industry expertise
  • Product Quality Assurance
  • Per and post sales engineering
  • Warranty and Service stations strategy
  • Sub-contractor management and control
  • Filed Markert Research experience.
  • Very strong technical understanding
  • Fast, creative solutions and problem solving
  • Contract drafting for specific fields.
  • Problem Solving
  • China, USA, EMEA and DACH Experience
  • AI Tools
  • Export and Import regulation experience
  • Industrial norms and standards

Professional Experience

Product and Marketing Manager at Purity, AI Pool Robots, Dongguan, China

January 2024 – Ongoing

  • Spearhead the development and execution of comprehensive marketing strategies to drive product launches
    and elevate brand presence in the market.
  • Lead cross-functional product development from conception to launch, collaborating with engineering, design,
    and manufacturing teams to meet quality standards.
  • Conduct in-depth market research and competitive analysis to identify customer needs and trends, informing
    product roadmaps and marketing initiatives.
  • Oversee brand identity management, ensuring consistency across all channels and building a strong brand
    reputation.
  • Partner with sales teams to develop compelling collateral, presentations, and tools, providing training to enable
    effective product promotion.
  • Ensure compliance with relevant regulations and industry standards across all marketing and product-related
    activities.
  • Streamline contract issuance, RFI tenders, and centralized pricing processes for customers, ensuring
    consistency and efficiency
Product and Territory Manager, Maytronics Ltd., Yisrael, Israel

January 2018 – November 2023

  •  Managed products throughout their lifecycle, ensuring functionality, quality, serviceability, and regulatory
    compliance, contributing to market growth and customer satisfaction based on deep technical and marketing
    understanding.
  • Leading cross-functional teams from initial concept to successful market launch. Directing meticulous
    roadmap execution, ensuring precise adherence to timelines, budgets, and product quality.
  • Managed high-value accounts across DACH and EMEA regions, leveraging language proficiency to deliver
    tailored pre- and post-sales solutions.
  • Conducted comprehensive cross-team training, fostering cohesive client experiences and effective problemsolving across customer touchpoints.
  • Nurtured enduring client relationships by deeply understanding feedback, trends, and needs, serving as the
    primary point of contact for key accounts.
  • Translated customer feedback into valuable insights, guiding product roadmaps and enhancements to drive
    engineering and development ROI.
  • Conducted market research to stay attuned to industry trends and customer needs, contributing to
    comprehensive product roadmaps aligned with market demands.
Project Manager / Production and Quality Manager, H.Z Hershkovitz, Kiryat Ata

2013-2018

  • Managed natural gas projects, ensuring timely delivery, quality assurance, budget adherence, and achievement of business targets.
  • Navigated project collaboration with planning/regulatory bodies, aiding development with committees and agencies.
  • Directed and supervised EPC subcontractor activities, ensuring compliance and proficiency in multidisciplinary scope, in Instrumentation and control, Piping and actors, welding.
  • Addressed field challenges promptly, contributing engineering expertise to internal teams and facilitating strategic project planning discussions.
  • Authored technical documents, established RFP processes, set FAT and inspection standards, and prepared detailed performance reports.
  • Served as a welding engineer coordinator/supervisor, writing WPQR welding procedures, WPS, controlling and supervising quality and welding processes, editing a welding book, inspecting films, and certifying welders
Multidisciplinary Project Manager, Shell Deutschland Oil GmbH, Germany

2008-2013

  • Led multifaceted programs focused on enhancing Machine Health solutions and achieving sustainable production through cross-organizational collaboration. 
  • Orchestrated instrumentation and control projects, ensuring alignment with quality benchmarks, budgetary considerations, and industry regulations.
  • Developed and executed program plans encompassing scope definition, resource allocation, scheduling, and quality assurance, resulting in on-time and on-budget deliveries.
  • Managed a global team, navigating cultural differences and fostering a cohesive environment conducive to achieving organizational objectives.
  • Managed project facets from scope to detail design, cost considerations, and contractor/supplier oversight, swiftly addressing field challenges.
  • Established and nurtured relationships with key stakeholders, driving alignment on project goals and facilitating seamless communication.
  • Engaged directly with customers and OEM/partners, leveraging insights to enhance product offerings and ensure alignment with evolving market needs.
  • Issued procurement and contracts documentation, ensuring professional performance across subcontractors in diverse fields while supervising field execution in multidiscipline areas.
  • Expertly wrote project procedures, issued RFP packages, specified FAT documentation and inspection procedures, and analyzed adequate reports
Final Testing Manager - U.S.S.R Electronic Systems, Karmiel, Israel

2000-2003

  • Managed a robust team focused on product testing in the medical and RF communication realms, driving process enhancements to significantly reduce failure rates.
  • Leveraged sophisticated tools and equipment for fault detection and comprehensive failure analysis.
  • Led and mentored a dedicated testing team, emphasizing task management and performance optimization.
  • Regularly reviewed and enhanced testing processes, ensuring optimal product quality and reliability.
Scientific Auxiliary Worker, Solar Verlag GmbH Solar – Aachen Germany

2004-2008

  • Contributed to the construction of a solar power station and engaged in energy simulations for Photovoltaics.